Palm Springs Project Essay - 1154 Words

Gurshaun Singh Professor Duran Principles of Marketing 7 July, 2010 Marketing Giant of the Desert Palm Springs is a city in California mostly known for its great attractions and countless fun exciting things to do. In a way its more of a Vacation Resort than anything else. Palm Springs strives off tourism, it is the most important income in the whole city after sales taxes and property taxes. Tourists visit Palm Springs mostly in the winter when everything is open to the public. During the winter is when most events in Palm Springs occur aswell. It is a city of numerous festivals, conventions, and international events. Here is a revenue list of 2009-2010 for Palm Springs. As seen taxes is one of the highest revenues. The city†¦show more content†¦You can stay at an expensive resort for a fraction of the price it costs during winter. Here is an more accurate estimate of the weather in Palm Springs. Many years ago the city ran into a problem though, which cost them big-time in the long run. The mayor of Palm Springs stopped what was a major event in the city during Spring break. College students who usually went during Spring break stopped coming and eventually it stopped altogether. The city realized how big a mistake this was due to all the money being lost that was generated during this time span of when college students would go to Palm Springs to have a good time. They tried marketing to young adults aged 18-27 years old but it was already too late. This was probably one of the biggest mistakes the mayor made by losing a lot of revenue for the city. Palm Springs has marketed towards gay/lesbian groups more than any other group. There really was no touring place that openly invited gay people in directly and Palm Springs recognized that. It is now one of Americas top destinations for gay and lesbian travelers. There are more than two dozen hotels marketed just for gay and lesbian couples. Gays and Lesbians arent afraid to spend money. And when they do spend money they dont just spend a little. That is one of the major reasons Palm Springs markets so many things to them. Gay people feel comfortable here especially since Palm Springs has elected its first openly gay Mayor who stoodShow MoreRelatedIdeo Case Study Essay651 Words   |  3 PagesStudy 1. IDEO has a flat organization; there are no formal titles, dress codes, organizational charts or permanent job assignments. The company is made up of project teams organized around IDEOs innovation process, which is focused on constant brainstorming and prototyping; where no idea is a bad idea, in the early stages of a project, and trial and error is an expectation on the journey to getting it right. 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